This report titled “Communication as a gateway to trust” analyses and details the communication strategies used in the four POWER UP pilot projects to engage citizens, particularly vulnerable households, in renewable energy and energy efficiency initiatives. Pilot communication happened in Eeklo (Belgium), Rožnov pod Radhoštěm (Czech Republic), UCSA (Italy, Campania region), and Valencia (Spain). While each pilot tailored its campaign to local circumstances, several shared principles and lessons emerged.
Readers from local and regional authorities or agencies will be able to see various approaches and may use individual elements to compose their own communication strategy around energy services with social impact.
The POWER UP communication campaigns demonstrate that effective outreach requires a local, flexible, and people-centred approach. Strategic communication planning, adequate staffing, and strong partnerships with local actors are essential to engage vulnerable populations and ensure inclusive participation in the design and implementation of energy services.
Two reading options:
- Fast read: The digest of the report is a short analysis and comparison of the 4 campaigns and it highlights the main learnings that could also serve others in reaching out to households in vulnerable situations.
- Deep dive: You can read the full report and dive deep into each of the pilot’s campaigns, exploring their messaging, channel choices and very detailed overview of combined communication actions.
This report is a deliverable (D5.1) produced in the framework of the POWER UP project.
