This winter, the number of British citizens struggling to pay their bill has reached undreamed levels. An estimated 9 million people in the country are affected and do not know how to heat or light their home, how to cool their food, how to sleep carefree. Easy hacks on how to reduce energy consumption are nice, but not enough to improve their lives. That is why, in a recent article, POWER UP partner Ami Crowther from University of Manchester, together with energy poverty experts Stefan Bouzarovski and Neil Simcock call for a national energy advice service.