In Rožnov pod Radhoštěm, a town of 17,000 in eastern Czechia, the POWER UP project is piloting a simple but ambitious idea: install rooftop solar panels on a block of 85 social housing flats and share the electricity directly with the residents. These households are among the 9.2% of Czech citizens estimated to live in energy poverty. This pilot offers them locally produced, low-cost power—and a new way to take part in the energy transition.